Instant messaging and VoIP (Voice over Internet Protocol) service Fring has decided to jump into the low cost phone calling game with prices starting as low as $.01 a minute.
Sweating yet, Skype?
“Hundreds of millions of people have tried low-cost internet calling on their PC or through restricted mobile offerings. With the launch of fringOut, fringsters can benefit from internet calling with the convenience of mobile without cumbersome wires and cables.” said Avi Shechter, Co-Founder & CEO of fring. “The fringOut service joins our leading video service, to create a fun, internet-rich, cost-effective mobile experience for our thriving community of tens of millions of fringsters.”
The silliness of the name “fringsters” aside (really? That name is just “fringing” silly), the new service is being called “fringOut”, an obvious jab at SkypeOut which does the same thing from your computer, and from selected cell phones/mobile plans.
While the service itself isn’t that new or original, the interesting tidbit in this whole thing that is intriguing is that it is launching on Nokia S60 phones first, with support for iPhone and Android to come later down the road. As we’ve mentioned many times around here, it’s easy to forget that the number one mobile operating system in the world is the S60 due to all the talk you hear about iOS, Android and Blackberry. Not only is it the top OS, but it’s holding on to that top spot by a large margin.
Should Skype be actually concerned? Honestly, I don’t think so. They offer a lot more services than Fring does, and they cater extensively to corporations, so they’re in pretty deep at this point. Sure Fring will pick up some customers, but I don’t see a mass exodus on the horizon.
What say you? Will you give fringOut a try?