Yahoo made some noticable changes to its Mail product on Thursday, introducing a new look for their Yahoo Mail.
The changes are said to be both under the hood and to the look and feel of Yahoo Mail should result in a much faster experience that works across multiple devices. The company will also integrate instant-messaging and SMS into the main Yahoo Mail in-box, and let Facebook and Twitter users see updates on the landing page for Yahoo Mail.
Blake Irving, the company’s new executive vice president and chief products officer, unveiled the new design at Yahoo’s headquarters here during an event optimistically called “Product Runway.” Yahoo said that its 281 million Yahoo Mail users will start seeing the new design this fall as it rolls out an opt-in beta version of the service, which is one of the key drivers of traffic to Yahoo’s array of news and entertainment Web sites.
Yahoo also noted that they will be introducing plans to roll in news and entertainment content in a more subtle way in search results.
The event was made with a very strategically-planned presentation from Irving, the latest addition to Yahoo execs.