It would appear that T-Mobile is tired of its customers receiving these Twitter direct messages via text, or those alerts from your bank about your account being low on funds. How do you stop this terrible invasion of a company network? Simple, you start charging businesses to send those texts on their network to help make up for some of that supposedly lost money.
According to GigaOm, T-Mobile wants to start charging companies such as Twitter and Facebook a quarter cent per text message sent over their lines to users. While this may not sound like a king’s ransom to charge, when you consider the number of texts sent by some of these companies it could add up pretty darn quickly. In other words, those once convenient texts you once enjoyed could suddenly become a significant enough hit to a company’s bottom line that they have to change its entire system.
Verizon reportedly was considering a similar move a couple years ago, but it was rumored to be an insanely high fee of $.03 a text, something that could have broken just about any company. This new move by T-Mobile, if true, is obviously meant to help the companies bottom line, but it could quickly work against them.
Imagine if Twitter cut off T-Mobile customers and simply said that its sorry, but it can no longer afford to offer texting services to its users who are on the T-Mobile network, but it would continue to support the other carriers. So Johnny, who is a Twitter fiend, comes to the end of his two year contract, do you really think he isn’t going to change carriers? Say a company starts passing this fee on, the users will stop receiving texts, and again they will switch carriers.
T-Mobile is playing with companies that simply aren’t going to put up with being blackmailed by a carrier, especially for a service that has been shown in multiple studies to essentially cost the carriers nothing to operate. There is every chance this is just a rumor, and there is also a possibility that if its real T-Mobile will end up having to back off due to negative backlash, but this does have the feeling of being real, and insanely stupid.
What say you? Should T-Mobile charge companies for sending texts over its network?