DVD rentals by mail, and steaming movie company Netflix has struck yet another deal with a film company to make sure that there is always something new in its Watch Instantly system for customers to watch.
Netflix announced this morning that it has struck a deal with Nu Image/Millennium Films for their movies to appear on Watch Instantly at the same time they go into “the pay TV window”. This is the second such deal the company has struck in as many months, with the last one being back in July with Relativity Media. Just as with the previous direct studio deal, no details were released on how much money was involved.
Nu Image/Millennium are not immediately household names, but it is the studio behind current releases such as The Expendables, John Rambo, 16 Blocks and many others. “We are delighted to be in business with Netflix,” said Avi Lerner, co-chairman of Nu Image/Millennium. “This is a groundbreaking deal for our new releases and library titles. It will allow us to be more aggressive with theatrical releases and will clearly impact our distribution model. We will be producing more great films for Netflix.”
“Avi Lerner and Nu Image have a remarkable track record of producing crowd pleasing and profitable films,” said Ted Sarandos, chief content officer for Netflix. “Their ability to work across multiple studios and maintain a consistent output of diverse and successful films makes Avi and his company perfect Netflix partners for theatrical features in the pay TV window.”
Unfortunately the deal does not take effect until the studio’s 2011 releases, so don’t expect any of the current films to show up immediately in the system.
When taken in conjunction with the recent multi-year deal Netflix struck with Epix, there is going to be a flood of new content coming on to the streaming video service in the not too distant future. Considering that one of the major complaints people have had about Watch Instantly has been the lack of recent films, this should come as a pleasant update for consumers once the new content starts trickling in.
What say you? Are you ready for all of this new content to arrive on Netflix?