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Apple’s iTV To Remain A Hobby?

by Travis Harvey | August 26, 2010August 26, 2010 9:30 am PST

When you can’t seem to fit the pieces of a puzzle together by fault of your own or anyone else, just call that puzzle a hobby.  It works for Apple and their soon to be renamed AppleTV.  While there seems to be four essential legs to the money printer that is Apple – Macs, iPods, iPhones, iPads – it seems they might not be as ready as many would hope to make iTV the fifth leg that Apple stand upon.

According to the less than perfect Bloomberg, Peter Burrows says that the $99 iTV isn’t the big news Apple’s hoping to push when they announce the device presumably on September 1st.  Citing inside sources close to Jobs, apparently the Apple CEO isn’t convinced this iteration of the iTV will make it big time the way their recent product launches have gone.  Instead, they’ll position the iTV as a supplemental way to consume media on any of your iDevices.


Instead of the iTV hogging the spotlight, Burrows says Apple’s going to push hard the ability to watch your favorite television content on your iPad, iPhone, or iPod Touch for the same price.  Those $.99 rentals we’ve been hearing about for quite some time will apparently cooperate with any of the devices you own, allowing for on-demand television streaming wherever you may be.

It’ll likely be up to developers to make the iTV into more of a revolution than a hobby for Apple.  Television networks are seemingly on their own to bring their content in a subscription to Apple’s television doors in a way that won’t hurt their relationships with the cable providers throughout the country.

What do you think?  Will the iTV remain a hobby for Apple or could this be the beginning of a revolution as seen in the smartphone industry circa 2007?  Share your insight below.