Watch out world, but it looks like some cable and satellite operators are finally getting the idea that people don’t want to be tied to their family rooms to watch the content they pay a monthly fee for. It’s about time they figured this out.
On Tuesday, Dish Network will be launching a new site called DishOnline which will allow its subscribers to watch a selection of channels from anywhere they like … so long as you have a ViP, 922 SlingLoaded DVR or your own SlingBox that is.
While well-known press outlets such as The New York Times and The Associated Press have been writing this up all day long as some sort of major revolution, I’ve been constantly scratching my head as to why this is some sort of major revelation. EchoStar, the parent company of Dish Network, bought SlingMedia three years ago for $380 million, and just this past April they released a DVR with the streaming hardware built into it.
For those of you unfamiliar with SlingMedia, they are a series of set top boxes that allow you to use software to log-in and watch what is on your TV in real-time. Thanks to IR emitters, you can control the cable/DVR box from anywhere you have an Internet connection. I’ve logged into my TV from halfway round the world, and while the quality isn’t always pristine, it works. When Dish network bought the company, they kept it as a separate entity, and then released a DVR with the technology built-in this year (which I have to admit I’m envious of).
Now this “launch” is happening where you will be able to go to DishOnline and watch, so I guess it’s the fact it sounds like it will be embedded in the site is new, but then they come out touting apps for iOS, BlackBerry and Android … something standard SlingBox owners have had for ages. The New York Times explains the hold up for this has been negotiating rights, so I’m guessing there has been some difference as it is branded by Dish Network, but honestly there is still nothing new going on here.
So, congratulations to media outlets getting excited over technology that has existed for years!
What say you? Am I missing some new aspect to all of this?