There seems to be no stopping the behemoth that is Redbox at this point. Despite losing a major battle with the studios that sees significant titles delayed by 28 days before getting into the bright red kiosks, the company doesn’t seem to be feeling any pain and just keeps growing.
On July 29th the company announced that it would finally be adding Blu-ray discs to some kiosks, however they would come with a higher nightly rental fee of $1.50 as opposed to the $1 charged for standard DVDs. Sadly the Blu-rays won’t be available at all kiosks, just 13,300 out of the nearly 23,000 that now dot the landscape of the United States.
And that is where the latest news comes in. Redbox has signed a deal with CVS (and their subsidiary Longs Drug locations in Hawaii) to add kiosks to all of its pharmacies. That will add over another 700 locations to Redbox’s chain in the United States and its territories.
“Redbox’s low nightly rate, rent and return anywhere policy and online reservations offer a terrific value and convenience to consumers while increasing traffic for our retail partners,” said Mitch Lowe, president, Redbox. “We’re pleased to add CVS/pharmacy stores to our list of convenient locations for movie lovers to rent films.”
It kind of makes you wonder when they will run out of places to put them. Is it going to become like the joke of, “a new Starbucks just opened up in my neighborhood … it’s in the bathroom of the Starbucks.” There has to be a saturation point with these machines, but I don’t think they’ve made it quite yet.
What say you? Are you ready for Blu-rays and even more of the red boxes hitting your neighborhood?