If you are feeling tremors in the ground, and it appears the clouds of war are approaching, you’d be right, because it appears that Google and Facebook are about to throw down, and it isn’t going to be pretty.
It has been rumored for a while now that Google is working on a new social network tentatively named “Google Me”. In conjunction with this idea, the search giant has also made an investment of $100 million in social game maker Zynga, the company behind the darling of Facebook, FarmVille. The stars certainly do seem to be aligning for a major throwdown to be occurring between these two companies in the near future, but even more fuel has been added to the fire if a new article from The Wall Street Journal is be believed.
According to the article, Google is in talks with not only Zynga, but also Playdom (the company Disney just purchased) and Electronic Art’s Playfish. This almost makes it sound like this may be more of a gaming destination than a social network, but there are sure to be social aspects to it.
The interesting thing is that it appears this offensive attack isn’t one sided, but that Facebook may be preparing its own ad network to take on the omnipresent Google AdWords that runs on just about every blog out there (or at least feels like it).
If all this is true, we could be gearing up for a clash of the titans unlike anything we have seen as of late. Google has a horrible track record with social projects, and Facebook has no track record with selling ads outside of its own walled garden. If one project succeeds, and the other fails, this could get very ugly, very fast.
What say you? Are you ready for a Google/Facebook war? Which would you back?