The Walt Disney Company is looking to get its game on with yet another acquisition in the social gaming sace, but it appears there isn’t a meeting of the minds yet on the price to be paid.
Back in 2007 Disney purchased the children’s gaming site Club Penguin. It seemed that would be the end of the company’s forays into social gaming as no other mentions had been made since then of them looking for any other acquisitions, but all of that seems to be changing now.
In 2009 Disney purchased Marvel Entertainment, and many people questioned if one of the things we would see happen is some sort of games on Club Penguin. With hot properties like Iron Man under the Disney banner now it seemed like a natural fit, but nothing had been said since the purchase.
Earlier this month Disney purchased Tapulous Inc., the company behind the popular Tap Tap Revenge apps on the iOS devices, again leading to some speculation as to what the company had planned.
Now comes the news that the company that gave us Mickey Mouse is in talks to purchase the social gaming company Playdom. According to The Los Angeles Times the prices being discussed between the two companies range between $400 million and $750 million.
There is absolutely no word on what Disney plans to do with the company, but there seems to be some definite opportunities for synergy between the various Disney ventures coalescing here. It’s beginning to feel like Disney is setting up for a major new cross-platform push at promoting its characters, it could become next to impossible to escape seeing the company popping up all over the place.
With console game sales on the decline, social gaming has been exploding with everything that has been going on with Zynga and its games like FarmVille. I wouldn’t be too surprised to see more old media companies jumping on the social bandwagon, but leave it to Disney to just buy the companies.
What say you? Are you ready to see Disney characters (including Marvel) popping up everywhere?