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Apple Posts A Hugely Successfully Third Quarter

by Sean P. Aune | July 21, 2010July 21, 2010 8:00 am PDT

What iPhone 4 antenna problem?  When your company name is Apple, you apparently have a license to print iMoney.

Apple announced its earnings for the third quarter ending on June 26th, and it was a phenomenally three good months for the company.  Of course, knocking out a new iPhone doesn’t hurt, even if it is one plagued by problems … you know, like the ability to drop a call with a mere slip of the finger.

apple logoAll told, the company pulled in an astounding $15.7 billion for a profit of $3.25 billion or $3.51 per share.  This compares with  $9.73 billion gross and net quarterly profit of $1.83 billion, or $2.01 per share for the third quarter of 2009, or an increase of 78 percent.

As for where this money came from:

  • Macs – 3.47 million units, a new quarterly record and a 33 percent unit increase over the year-ago quarter.
  • iPhones – 8.4 million units, 61 percent unit growth over the year-ago quarter.
  • iPods – 9.41 million units, representing an eight percent unit decline from the year-ago quarter.
  • iPads – 3.27 million units.

What, no mention of the Apple TV?

“It was a phenomenal quarter that exceeded our expectations all around, including the most successful product launch in Apple’s history with iPhone 4,” said Steve Jobs, Apple’s CEO. “iPad is off to a terrific start, more people are buying Macs than ever before, and we have amazing new products still to come this year.”

“We’re really pleased to have generated over $4 billion of cash during the quarter,” said Peter Oppenheimer, Apple’s CFO. “Looking ahead to the fourth fiscal quarter of 2010, we expect revenue of about $18 billion and we expect diluted earnings per share of about $3.44”

The only thing that makes me curious is the fall in the iPod sales.  Has Apple finally gone too far in diluting the brand with iPhones and iPads able to pull double duty as an iPod?  Or is it because every phone under the sun can now play music?  It will be curious to see how they perform in the fourth quarter as a refresh of the line is expected in Sept.

Considering the world is currently in a recession, a company any sort of increase should be a cause for celebration, but with numbers like this, they should be dancing in the streets at the corporate headquarters.


Sean P. Aune

Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...

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