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Ubisoft Totally Doesn’t Get 3D TV

by Sean P. Aune | July 13, 2010July 13, 2010 2:00 pm PDT

You know that nice HD TV you bought for your living room just a couple years ago?  Apparently you are about to dump it and fully embrace 3D TV within the next three years.  I know, I was surprised by this proclamation as you are, but apparently it’s true.

While the jury is still very much out on how successful 3D televisions will be, there appears to be some companies that are positive it is going to be such a runaway success that within three years they will be in every living room across the world.  Delusional thinking?  We would have to go with “yes”.

ubisoftGame maker Ubisoft’s UK marketing boss Murray Pannel spoke with Eurogamer recently, and he made a, shall we say, interesting prediction on the future of 3D in the home.

“The truth is I think it is a technology that’s coming. We can’t ignore it. It’ll start slowly this year. But like HDTV I wouldn’t rule out the fact that this will be installed in everyone’s living room in three year’s time, and for us to be in a position to have content that could really look absolutely amazing in 3D.”

That’s a mighty nice dream, but Joystiq pointed out a recent report from NPD that after 12 years on the market, high definition televisions are only in 62 percent of homes.  So, it isn’t too difficult to guess that a 100 percent adoption rate of a new technology, heck, any technology, in a three year time span is a bit over the top in projections.

Think it was just a slip of the tongue?  Mr. Pannel had more to say.

“For the naysayers, if you like, I would say, ‘Just watch this space’, because when you have global corporations like Sony pushing 3D as hard as they possibly can, Sky [UK television provider – SPA], equally, showcasing 3D content on TV, I believe it will become a much more important part of consumer electronics than a lot of people believe.”

Apparently he is unaware of the current economy of the world? Perhaps he is unaware that people don’t get another TV until their old one dies? Perhaps he is unaware 3D still gives some people headaches? Perhaps he is unaware of this thing called ‘reality’? Whatever the case is, perhaps it would be best to not let Mr. Pannel out of the office any more to give interviews?

I think I’ll go with the last one.

What say you?  Will 3D TVs have a 100 percent adoption rate by late 2013?


Sean P. Aune

Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...

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