There seems to be a new rumor du jour when it comes to Apple, and that is that the company is prepping a new version of the Apple TV media box to make another run at gaining a foothold in our family rooms.
While the Apple TV has been around for some time, it has never caught on with the general public, and has been called a “hobby” by Apple CEO Steve Jobs from time to time as a way to brush aside critics of its seeming failure. The device has been viewed as nothing more than a conduit for iTunes to get on your TV for some time, and a way to help Apple sell and rent more videos from the store.
The story that first popped up in May suggested that the new version of Apple TV was going to be much smaller and running iOS (although it was still called the iPhone OS at that time). Now The New York Times has weighed in with new confirmation of this happening from the always reliable “several people familiar with Apple’s television-related efforts.”
While the new story reaffirms the iOS aspect, it does add in that the work is being done at least partially outside of the Apple TV development team. This leads one to believe that something more may be in development than we originally thought.
The idea of an iOS-powered Apple TV is even more intriguing now than it was back in May. With the addition of the Hulu Plus app, you would be looking at Hulu, Netflix and ABC all being able to stream directly to your TV via this new version of the device. Depending on how you interact with the device, you could also be doing e-mail, checking Twitter and browsing the Web all from your HD TV in the not too distant future via this new box.
Will it ever come true? Who knows. I don’t care how many “people familiar with the subject” come out and talk because it comes to Apple, no one ever knows for sure what is going on until Steve Jobs actually holds it up in front of the crowd for all to see. Does it make sense for them to do? Heck yes, but that doesn’t always mean anything to this company that is willing to keep a product going as a “hobby.”
What say you? Would you be interested in an iOS device for your TV?