We’ve got to hand it to Motorola, they’ve got one heck of a marketing department behind the Droid name. The viral campaign Droid Does contributed to strong sales of the pioneering Droid and it looks like they’re looking to continue their perfect record. Judging by the full page ad that was published in the New York Times, they’ve still got some magic up their sleeves. Full ad is below:
If you bothered to read that bottom paragraph you caught the jab Motorola landed on the iPhone. The Droid is the ultimate smartphone with its gigantic screen and HD connectivity but most importantly “it comes with a double antenna design. The kind that allows you to hold the phone any way you like and use it just about anywhere to make crystal clear calls.” Ouch.
The ad has already paid for itself as it’s reprinted across the web. If you’re keen on Apple’s iPhone 4 antenna situation, you’re likely to get a good laugh out of this one. Well played Motorola, well played. Don’t forget to pick up your Droid X on Verizon July 15th.