Along with all the new changes with iOS 4’s release on Monday, one of the less known but important changes included a screen informing users of the changes in the iTunes Store and conditions.
The folks at iLounge investigated into the new conditions and uncovered that the new terms refer to Apple’s new iAd service which delivers a new, higher-quality mobile advertising experience. Apple’s ability to serve ads in a higher degree of relevance to customers because of the company’s past purchase and downloads history attracts many advertisers but users will now have the option to opt out of collection of such information.
Users must visit the opt-out URL on their device to exclude themselves from the data collection. As well, users must be running iOS 4 in order to register for the opt-out.
Application developers have already started rolling out iAd-enabled applications for the service that will go live on July 1st, 2010.