Apple May Have Revealed Its Next iPod Release Date With Sales Promotion

For the past few years, Apple has held a promotion for students where you can buy a Mac for the coming school year and receive a new iPod.  The promotion for 2010 started recently, and while it’s a lengthy promotion as always, it may have also revealed a little piece of information about when we can expect the next release of iPods.

This year’s promotion started on May 25th and it runs through Sept. 7th.  Over the past few years the promotion has ended around the day the new iPods have been announced.  In 2007 and 2008 the promo ended after the new iPods were announced, and last year it ended the day before.
ipod promo

Year Promo Ended iPod Announcement
2007 Sept. 16 Sept. 13
2008 Sept. 15 Sept. 9
2009 Sept. 8 Sept. 9
2010 Sept. 7 ????

While Sept. has become known as iPod month, and saying that will be when the announcement will be is a pretty safe bet, nailing the day down is another thing. My personal bet is for either Tues., Sept. 7th or Wed., Sept. 8th.  In other words, if you’re in the market for an iPod, hold off for now.

Of course the big question is what changes we can expect to see this year, and no one is even rumbling about what new features may appear this year, but my gut tells me this will be the year the iPod Touch finally gets a camera.  We know the prototypes existed last year for it to get the same camera as the iPod Nano, but the rumor was that technical problems kept it from happening.  With one more year under Apple’s belt, it seems like a safe bet for this year.

There will probably be small changes to the iPod Shuffle and iPod Nano, but it’s the iPod Classic that I wonder about surviving this year.  It may hang on for another year, but Apple’s interest in the last of its physical hard drive music players definitely has been waning over the past few years, and you have to wonder how much longer they’ll bother with it.

If my predictions are right, we’ll learn everything on Sept. 7th or 8th!

What say you?  What do you think will happen with the iPods this year?



Sean P. Aune

Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...