It seems that Amazon is finally preparing a new version of its popular Kindle e-reader, but will it be enough to fire back at Apple’s iPad?
We asked back in April where the Kindle 3 was as we hadn’t heard anything new on the Amazon e-reader in quite some time. The last update to the basic Kindle was on Feb. 9th, 2009, and the larger Kindle DX was introduced on June 10th, 2009, and since then not a word has been heard about what was going on with the brand.
Now word has come that Bloomberg is reporting that sources close to the project are discussing that a new Kindle will be introduced this August. Reportedly the device will be even thinner than the current version, which of all the things that need to be changed about the Kindle, I’d say thickness was not its biggest concern.
In the realm of actually useful changes to the device, the screen is said to be getting an upgrade that will make it look more like the actual page of a book. It will, however, still remain a gray-scale e-ink device. Amazon CEO Jeff Bezos said in an investor call on May 25th that a color screen has been tested in the lab, but no one felt it was ready for actual production yet. It will also still not be a touchscreen.
The same sources have also said that things such as the page turning speed will receive an update to make it faster.
It is clear that Amazon is keeping this device squarely in the e-reader market as opposed to a device to actually challenge the iPad, and while that is fine, it is still not addressing the issues that will keep it out of the classroom environment. Apple is said to be testing the iPad in schools this year, and it addresses most of the issues people have with the Kindle for a school situation, so Amazon may end up losing out on this huge market due to its continued reluctance to add color.
How much the new version may cost, or when the exact release date is not known at this point other than some time in August. This release date makes a lot of sense since the company is sure to want to capture as many holiday shoppers as possible.
What say you? What would you like to see in the new version of the new Kindle?