While the fact that Apple has no sense of humor has been fairly apparent over the years, the company really made sure that no question remained to that fact when it took Ellen DeGeneres to task over a parody commercial on her talk show.
On Monday, May 3rd, Ms. DeGeneres ran a fake commercial for the iPhone that showed her fumbling to send a text to her wife, actress Portia de Rossi. It copied the typical iPhone ad that just shows the device, and hands operating the device. As the commercial goes on, she fumbles with it, hitting the wrong icons and so on, until eventually she asks someone for assistance.
Anyone that has seen pretty much even a few moments of Ms. DeGeneres’ talk show, or any of her comedy specials, knows that she is always talking about her lack of abilities when it comes to technology. This is nothing new for the comedienne to do, and the commercial was fairly obvious that she was the butt of the joke.
Well, apparently Apple didn’t see it that way, and while the apology video never says how exactly Ms. DeGeneres got “in trouble”, the safe guess would be the fact that both Apple and AT&T sponsor American Idol, a show she now appears on as a judge. Again, this is a guess on my behalf, but I would imagine it is a pretty safe one.
The sad thing here is that Apple probably did more to damage its brand name by asking for this apology than if they had just let it slide. Ms. Degeneres’ apology is pretty obviously mocking the company for its silliness, even offering an apology to “Mr. Macintosh.” Will they now ask for an apology for the apology?
Somehow I really doubt Apple would have sold one less iPhone if they had just let the parody stand as is, but by scolding the talk show host, it certainly left a bad taste in my mouth, and possibly other fans of her show as well. I was quite unaware of the “situation” until Apple made this move as I never watch the show, and that should tell the company that it is sometimes better to leave well enough alone.
What say you? Was Apple right or wrong to request an apology for the parody?