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Has Apple Abandoned The Mac?

by Sean P. Aune | May 3, 2010May 3, 2010 6:36 am PDT

Perhaps “abandoned” is too strong of a word, but it sure does seem that Apple’s interest in its flagship Mac product line seems to be waning somewhat.

Mac OS X 10.6 Snow Leopard was released on Aug. 28, 2009, and while that really isn’t all that long ago, have you noticed we haven’t heard anything about the potential next version yet? Normally Mac rumors seem to begin circulating the day after a release (or it at least feels that way), but yet no word as of yet on what 10.7 may hold, even through the back rumor channels.  True, the World Wide Developers Conference (WWDC) is coming up June 7th – 11th at Moscone West in San Francisco, California, and there might be something said there, but even that is presenting an interesting issue.

wwdc 10 logo

Notice anything odd about that logo?  Look at it for a minute.  All it shows is iPhone/iPod Touch/iPad app icons.  To even further the concept of how App Store-centric this conference is going to be, the Apple Design Awards this year have no categories for desktop applications.

To quote William Shakespeare, “Something is rotten in the state of Denmark.”

snow leopardWhile I certainly don’t feel that Apple is about to kill off the Macs anytime soon, it does feel like the company is lessening the importance of the product line inside of its corporate structure, and amongst the developers.  In case you hadn’t noticed, when the last update to the MacBook Pros happened, there were some major changes made to the product line.  Normally this would have involved Steve Jobs having one of his keynote talks where he gathers the press on short notice, but this last time around it just all happened on the Apple Store website without any fanfare.

Something is changing over the corporate headquarters at One Infinity Loop to be sure, but what the end game is is known only to the company executives.

There is no doubt that Apple is a company in flux.  It has found great success in the mobile device market, and certainly an emphasis should be put on that aspect of its revenue, but at the expense of the product line that has served it faithfully since the first Mac launched in 1984?

All of this is speculation on my part, but when you start adding up the various pieces, it does point to something.  My feeling is we will get some more clues, if not a definitive answer, at the WWDC, but for now my gut tells me to expect some more disappointment.

What do you say?  Is Apple moving away from the Mac platform in a significant way?


Sean P. Aune

Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...

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