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Do Spyshots And Press Leaks Ruin The ‘New Gadget Surprise?’

by Sean P. Aune | April 20, 2010April 20, 2010 4:43 pm PDT

Unless you’ve been living under a rock for the past few days, you know all about the leaked pictures and breakdown of the supposed fourth generation iPhone that were run by Gizmodo.  People flocked to look at all of the information, some estimates place page views of the articles on their site in the three to five million range and still climbing.  Then you had the other reports that aren’t as easily tracked, including those of you who looked at the images right here on TechnoBuffalo.

All this begs a question though, have we just ruined Christmas?

christmas treeAs children we all wonder what is under the tree, what items from our lists that always outstripped our parent’s wallets did they choose to purchase for us, or which ones did Santa deem we were good enough to receive?  Inevitably though, we always learned about some of our presents early, whether it be from the folks leaving them in a bad hiding place, or we carefully pealed the tape back to look in the end of the gift.  The problem was, this always seemed like such a good idea at the time, but come Christmas morning when we finally got the gift, some of the luster was gone, it just wasn’t as exciting because all of the surprise had been removed.

Have we just done this to ourselves?  I don’t know about you, but I actually enjoy the big Steve Jobs’ events: the invitations going out, gathering around the computer screen to see him unveil the latest gadget, the endless demos that nearly put you to sleep, guessing what he’ll wear … okay, so that one’s kind of a given.  But this time, are we just going to sit there and repeatedly say, “Knew it … knew it … knew it”?  Sure the case design may change, but we’ve got a pretty good idea about the front facing camera and so on.

Lets face it, we have no one to blame but ourselves.  Yes, Gizmodo put it out there, but did we all have to go read it?  Did we have to look at the pictures?  No, we didn’t have to go look, so if we now find ourselves disappointed on announcement day, do we have anyone to blame but ourselves?  Do we blame the Apple employee for losing it?  Do we blame Gizmodo for running the information?  Well, did you blame your parents when you found out about your gifts early?  I didn’t think so.

So, remember when Steve Jobs takes the stage in June (we think), and you go, “Aw man, I already saw all this!”, it’s your own fault.  And next time some tech blog offers you leaked pictures of a gadget early, what are you going to do?  Yeah, me too … it’s like candy, you know it’s bad for you, but you have to have it!


Sean P. Aune

Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...

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