I don’t know about you but to me this is more impressive than those digital magazine mockups we’ve seen from Sports Illustrated and Wired Magazine. It’s takes the idea of an actual newsstand where your place your tablet on a Microsoft Surface table which recognizes the device and the user account associated with it. After you’ve previewed the magazine and you’re ready to buy, you flick it over to your device and everything is done for you. While a software store on your own tablet certainly makes sense, I’d rather buy from this newsstand any day. What about you?