Along with the growth of Apple’s App Store some developers are experiencing success beyond anyone’s expectations. In the beginning we saw success stories like Ethan Nicholas’ iShoot walking away with more than half a million dollars in one month. More recently, TapTap Revenge 3 is reportedly pulling in one million dollars each month. It’s only a matter of time, I suppose, the gold rush that is the App Store earns a mainstream TV spot.
Later this week, CNBC is scheduled to air a TV segment titled “Planet of the Apps” (see what they did there?) that takes a closer look at how the booming success of Apple’s App Store has revolutionize the mobile world. In the upcoming one-hour special, they’ll look at Apple’s 2007 iPhone launch that paved the way for app development. Expect CNBC to profile some of the most popular apps that make our lives and smartphones more efficient.
Even more, CNBC has profiled two app developers who are placing bets with their upcoming app Texthog, that lets users instantly document their expenses via SMS. They’ll follow the highs and lows of app success as developers struggle to stand out in an unforgiving environment with over 100,000 apps. Beyond Apple, CNBC will examine Apple’s competitors as they try their hand at replicating the success that Apple has seen.
“Planet of the Apps: A Hand-Held Revolution!” premieres this Thursday, January 7th at 1am EST. Expect featured apps to get a little free advertising and undoubtedly rise a few ranks. If you’re going to tune in, let us know. If you can’t make it, don’t worry, we’ll bring you a full recap of what you missed.