There was a time where bloggers did nothing but live and die by getting on the front page of social news site Digg, and while it is still helpful to get there, you’ll notice no one really seems to care any more.
It’s hard to say exactly when the tide turned against Digg, but signs that the site just doesn’t matter any more are everywhere. Remember when you would see a Digg vote button on just about every blog post out there? Notice now it’s a ReTweet button (like the one at the top of this post), and more often now you are seeing a Facebook Connect button below that. The Digg buttons just don’t seem to be around that much anymore.
What went wrong? Why has the tide seemingly changed against this former titan of social media? I think it’s been a two-fold problem.
1. The Inmates Took Over The Asylum
Unless a story is about something completely off-the-wall, or just insanely gadget driven, the story just doesn’t seem to matter on Digg any more. Thousands of stories are still submitted every day, but the diversity of what makes the all powerful front page has just completely disappeared. The value anyone got from making sure that every post had a Digg button on it when they have so little chance of getting any traction from it has just made it completely pointless to even use it any more.
Really, do you need to say anything else?
Well, okay, I will. The ReTweet button is far more powerful than the Digg button ever was. A blog post could get submitted to Digg and then you would hope it would be found by hundreds of thousands of people, when in reality it may get seen by a dozen. The Twitter button allows someone to just click a button once and then possibly thousands of people see it instantly due to it being in their timeline. It’s easy, it’s quick, and the audience has potential for every type of article. It doesn’t have to fit the niche of whatever Digg users choose to support that day.
Is it a bad thing that Digg may not be what it once was? Of course not, all things evolve and change. If it still works for your needs, then why not continue to use it? However, I will say the day of the ReTweet as social media king is upon us.