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Is YouTube Making More or Better Tech Reviewers?

by Jon Rettinger | November 27, 2009November 27, 2009 2:35 pm PST

I gave an interview earlier this week to Logan Cooke (A TechnoBuffalo user and local journalist) who asked a very interesting question.  “Do you think YouTube is creating more tech reviewers or better ones?” I wasn’t sure how to best answer it at the time, but after giving it some thought, I think I can now.

YouTube provides an extremely low barrier of entry for anyone looking to get into the tech reviewing game.  All you need is a camera, a computer, and an internet connection.  Those three things, coupled with a bit of common sense and you can become the biggest YouTube sensation on the planet…potentially.

Hundreds enter the tech reviewing space per month, be it a simple unboxing of their new cell phone, or giving their opinions on a new piece of kit.  However for every hundred that have big aspirations, I’m guessing only five or less stick with it for more than a year.  The first few months of tech reviewing are brutal.  Dealing with low view counts, nonexistent subscribers, inexperience in front of the camera, haters and more doom most of the people who enter.  It takes an elephant size thick skin to absorb the inevitable vitriol that is thrown on you.  Trust me on that.  I almost quit several times because I was having difficulty dealing with the negativity.

So out of these hundreds, only a few make it, and there is the answer to Logan’s question.  YouTube is making thousands of new tech reviewers, but the few that are in it for the long haul will be tough, experienced, positioned for success, and better than the rest.

If you are an aspiring tech reviewer, this article is an introduction to a new series beginning soon offering advice to those that aren’t yet sure if they will be able to make it past the first year.  Stay tuned.


Jon Rettinger

Jon, perhaps best known by his YouTube alter ego Jon4Lakers, has a love for technology that can never be quenched, no matter how hard he tries. If...

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