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BlindSearch: Brand Loyalty At Its Finest

by Travis Harvey | November 2, 2009November 2, 2009 8:36 pm PST

Whether you’d like to admit it or not, branding has one of the biggest influences on your search engine preference.  If the this was removed and users based their decision solely on search results what browser would you actually choose?

yahooBlindSearch was created by Michael Kordahi in an attempt to see which search engine would actually be picked most by users who had to base their votes strictly on search results.  It pulls results from the three top search engines (Google, Bing, Yahoo), randomizes their order, and removes the brand.  Once you submit your vote, the each brand’s results is revealed.

Even after the big reveal, not much is likely to change.  Users are still going to use the default search engine they’re most comfortable with.  Heck, I ended up choosing Yahoo three of four times but it’s not likely that I’ll be using anything but Google.  Why do I use Google over Bing?  I can’t possibly articulate a justifiable reason other than ‘it’s what I’m used to’.  Would I argue the search results are better at Google? No.

In the end, I’m not so sure it matters which of the big three you choose.  If we all had to use Yahoo, the world wouldn’t end and we’d all be getting search results that satisfy the query.  Thankfully for everyone, we rely on search engine branding to ultimately decides where we search.

Which of the three is your search engine of choice?  Take the test over at Blindsearch and let us know how it compares with what you normally use!