Sony’s Xperia Z Ultra is a monster device larger than any smartphone we’ve seen. Larger than the Galaxy Note II, larger than the Galaxy Mega 6.3, Sony’s phablet is terrifyingly big at 6.4-inches—not much smaller than something like, say, the Nexus 7, which is marketed as a tablet.

Announced back in June, the Xperia Z Ultra is clearly a shot at Samsung’s Galaxy Note, which has dominated the phablet space. And with the Galaxy Note III on the horizon, the Z Ultra is a go big or go home tactic Sony hopes will attract consumers before Samsung can even respond. The humungous Galaxy Mega 6.3—an enormous device in its own right—has already been overshadowed; that’s no easy feat, but Sony went bigger.

The Z Ultra sports a 6.4-inch Full HD TRILUMINOS display, 2.2GHZ Snapdragon 800 processor, LTE, HD Voice, Android 4.2, 8-megapixel camera, 3,000 mAh battery, 16GB of internal storage (microSD expandable) and Bluetooth 4.0. Not only is the device big, but it comes with specs to back the experience up, and it promises to be rock solid with element resistant materials. Wow, this is big. Almost comically big. But awesome.

Sony is clearly trying to out-Samsung Samsung, and it may have succeeded—for now. Of course, Samsung’s own Galaxy Note III is coming, and you know consumers will go gaga over that. In the meantime, we can ogle over the Z Ultra’s sheer impressive size, which is basically a tablet disguised as a smartphone. You won’t look goofy at all pulling this out of your pocket and holding it to your ear. Nope, not at all.

Sony Xperia Z Ultra Specs:

Display: 6.4-inch (1920×1080) TRILUMINOS
Colors: Black, White, Purple
Size: 179.4 x 92.2 x 6.5mm
Weight: 212 grams
OS: Android 4.2
Processor: Qualcomm Snapdragon 800 processor with 2.2 GHz quad-core CPUs
Internal Storage: 16GB (microSD expandable up to 64GB)
Battery: 3,000mAh
Camera: 8-megapixel

Thanks to Negri Electronics for providing us with the Sony Xperia Ultra Z.