If you haven’t seen, TechnoBuffalo put a small disclaimer at the bottom of our HTC One review saying how long we used the device before writing our review. It’s something we plan on doing from here on out, and challenge others to follow suit.

As a site that people rely on for accurate and thorough information, it’s important we as reviewers are as honest and straightforward with our audience as possible—period—so we can help the Herd make a more informed buying decision. Throughout the industry, we’ve observed a number of sites whose main goal it is to get content up as fast as possible for all the wrong reasons. That, ultimately, doesn’t do the reader, site or product any justice, and it perpetuates an endless cycle of dishonest practices that shouldn’t be celebrated, no matter how long or short the content is.

Specifically, when we receive a phone (or any other device), we want our reviews to reflect real world use, not some abstract battery test devised from an Internet war bunker. Because really, which phone will be at 47.5654 percent brightness at a 13 degree angle on top of an ice tray playing the Leprechaun movies on loop? Not one. That’s why we never do them, and why we always use the phone we’re reviewing just as we would our own: by taking pictures, checking email, talking to friends, messaging family, etc.

Over the past few years, TechnoBuffalo has grown at a tremendous rate, and we couldn’t have done it without the people (new and old) that visit our site on a daily basis. If you’ve been with us for very long, you know that we’ve always been transparent with our audience about how we approach the content we produce, and we’ll never stop operating this way.

Our reviews may be a little different, and we may not get content up as quickly, but we’ll always remain honest and open to our audience. It’s what people deserve, and it’s what we know is right.