How to Polish the Apple?
By Jon Rettinger | +
Apple had a rough week last week following its latest quarterly earnings. The question now is what it can do to recover.
Despite making $13.1 billion in profits last quarter, Apple missed its estimates and it paid the price in the form of a massive sell off of its stock that saw it fall from $514.11 a share to $439.88 in just two days. There is no doubt that the company is still selling a lot of products – both iPhones and iPads were up over the comprable quarter from last year – but the shine is definitely coming off all of that aluminium.
Can the company recover? We have a few ideas on how it might do so. Let us know what you think in the comments below.
