As part of the TechnoBuffalo herd, I’m incredibly fortunate to have the opportunity to do what I love for a living. But amidst all the smartphones, tablets and rumors, it’s good to step back and be reminded that there are bigger, greater causes out there worth contributing to.

I’m excited to announce that starting today, TechnoBuffalo is opening up its very own merchandise shop with all proceeds going to the American Cancer Society. By going to technobuffalo.spreadshirt.com, fans can choose from TechnoBuffalo branded shirts, sweaters and caps. To show fans their money is going to a worth cause, every time the store makes $100, I will film a video showing the money being donated with full disclosure.

Cancer is a sobering part of life that indiscriminately affects millions of people across the globe. By contributing to the American Cancer Society, the TechnoBuffalo herd will be doing its part to help find a cure and keep their fellow man healthy. We often take our health for granted, so it’s important to educate ourselves on topics like cancer to put what really matters in perspective.

Check out the American Cancer Society to learn more about how you can contribute, and then head on over to TechnoBuffalo’s merchandise store for some cool gear.