When new tech hits the market, we often present you with spec-for-spec comparison battles to give you an idea how each product stacks up to their closest rival. But depending on how you approach, say, the smartphone market, listing off processor, screen and megapixel size doesn’t typically indicate overall user experience. Ultimately, a simple side-by-side tablet can make deciding which handset to get a very difficult decision.

So we’ve produced a video of — what else? — a head-to-head battle between Apple’s iPhone 5 and Samsung’s Galaxy S III. With Apple’s thinner, lighter and faster handset already smashing company records, and Samsung’s Next Big Thing dominating the Android market, it’s only fitting we pit these two against each other.

To give you a quick overview, we’ll base our opinion in the video on six key categories: Design and Build Quality, Storage and Expandability, Internals and Performance, OS / Software, Display, and Battery Life. This will give us the most thorough understanding of what each device is all about, and hopefully help inform consumers about which device is right for them.

It’s a close fought battle, but only one can come out on top. Check out the video to see which one reigns supreme.