What a day for the Apple faithful. Along with the typical stat-throwing, the company unveiled plenty of new hardware right on the cusp of the holiday season. It had do, in all honesty. The competition is nipping at Apple’s heels, and the company will want to do everything it can to create separation as consumers look to throw down their hard earned dollars. What did Apple reveal? A lot.
Apple shrunk its iPad, and also updated the larger version? This is a bit unprecedented for Apple, but the company has announced three different versions of its immensely popular device in an eight month span. Be that as it may, there’s now an option for everybody: top-of-the-line 64GB fourth generation iPad with LTE and new Lightning connector, down to the entry level 16GB iPad mini with Wi-Fi only.
The iPad mini’s existence is a clear response to the competition, and shows that Apple doesn’t want to let the smaller tablet market slip away. Devices such as the Nexus 7 and Kindle Fire HD are excellent alternatives to Apple’s larger offerings, but now that the iPad mini exists, consumers will have some hard thinking to do before deciding which tablet to get. It’ll be interesting to see how folks respond to the difference in price: 16GB iPad mini for $329, and 8GB Nexus 7 for $200. And we may even see Google go lower than that next week.
But there was plenty more on deck during Apple’s Oct. 23 event, not least of which included a 13-inch MacBook Pro with Retina and paper thin iMac. Sadly, the Mac Pro crowd didn’t get any love, but the Mac mini is now new and improved, catering to the lower-end consumer that might be looking to inch their way into Apple waters.
It’s been yet another whirlwind Apple event, with plenty to cover and discuss. Check out the video for a full recap and, as always, stick around TechnoBuffalo for full coverage and analysis about Apple’s big day.