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Google introduces new, ‘fade-in’ homepage effect

Google has unveiled a new ‘fade-in’ style homepage for users.

When the site loads,  the logo, the search box and the two search buttons will be the only things visible. Upon moving the mouse over the window that has Google.com loaded, everything else will fade-in.

Google has explained the changes on its blog, stating, “For the vast majority of people who come to the Google homepage, they are coming in order to search, and this clean, minimalist approach gives them just what they are looking for first and foremost. For those users who are interested in using a different application like Gmail, Google Image Search or our advertising programs, the additional links on the homepage only reveal themselves when the user moves the mouse. Since most users who are interested in clicking over to a different application generally do move the mouse when they arrive, the ‘fade in’ is an elegant solution that provides options to those who want them, but removes distractions for the user intent on searching.”

PLEASE NOTE: It seems as though some users have not seen this new feature or some specific web browsers.

This post was written by:

Brian - who has written 156 posts on Tech Bulletin.


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2 Responses to “Google introduces new, ‘fade-in’ homepage effect”

  1. roopa Mehra says:

    i dont like this effect…..google known for speed and simplicity not its slow if i want to search images i wait till its fade in :-(((((((

  2. landow says:

    KEEP the FADE in effect. Why? Because, “sometimes you just don’t know what life has to offer until you move from one place to the next.”

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