By Adriana Lee |
Microsoft wants Android users, and it wants them bad. And so, hoping they defect to Windows Phone, the company will be appealing to them directly where they live — on an Android device. Toward that end, the company will be launching an Android app called “Switch…
By Adriana Lee |
Device manufacturers and PR reps dedicate huge resources to making us want their products. They do studies, gauge metrics and still, many of them can’t figure out why one device is considered lustworthy by the masses, while others can’t even be given away. Google may…
By Adriana Lee |
The business world is infamous for hanging on to old technology. Anyone who’s still schlepping along with Windows Vista at the office can fill you in — probably over a drunken happy hour that has him or her crying in a beer. Then there are…
By Adriana Lee |
Tech’s a strange thing. One day, an innovation is a military advancement, the next, it’s a feature on a luxury car. It’s a world where a secret government project later winds up in the hands of every 13-year-old with a mobile phone. And so it…
By Adriana Lee |
Movie marketing got a fresh new twist with the promo push for Disney’s latest family-friendly project Wreck-It Ralph, a movie set in a fantasy world of arcade video games. The San Francisco Chronicle spotted some secret bus-stop photo booths wherein people could snap a self-portrait (by…
By Killian Bell |
Research in Motion hasn’t unveiled its much-anticipated BlackBerry 10 devices yet, but it seems one of its employees has forgotten that they should be kept under wraps. A Mexican BlackBerry representative was more than happy to demonstrate an L-Series BB10 handset this week, and the…
By Joey Davidson |
Max Talbot, a chippy center and agitating hockey player in the NHL, is officially a part of the marketing efforts for Ubisoft’s Assassin’s Creed III. In the video above, you’ll see Max wield an aging bow and shoot a hockey puck in mid-air with an arrow. It’s…
By Joey Davidson |
Think you spent a lot of money last spring in order to print out a few flyers for the rad yard sale you held at your parent’s house? That whopping $15 felt like a good chunk of money to throw at a pile of stuff…
By Todd Haselton |
Nokia announced on Sept. 10 that its ethics officer was going to investigate misleading marketing materials that were used for the yet unreleased Nokia Lumia 920. The company came under fire after editors at The Verge noticed a real cameraman was filming part of the video…
By Adriana Lee |
They’re so little, just 16 x 16 pixels. But favicons are big for branding, and when a huge company like Google changes out a key element like this, people tend to notice. While all of the search giant’s services have unique favicons, it has been three…
By Mark Hearn |
According to a survey conducted by the Pew Research Center, 88 percent of American adults are cell phone owners. The research firm’s study revealed that the majority of cell phone owners often experience dropped calls (72 percent), unwanted marketing calls (68 percent), unwanted spam text…
By Todd Haselton |
Three of Facebook’s executives have decided to leave their positions within the social network. The director of platform partnerships, Ethan Beard, the platform marketing manager director Katie Mitic and Facebook’s mobile platform marketing manager Jonathan Matus all announced their departures on Wednesday. “I’ve had the…
By Todd Haselton |
Social marketing firm Wildfire announced on Tuesday that it has been acquired by Google. Here’s the kicker, though: Wildfire helps firms advertise across various social networks, including Facebook, Twitter, LinkedIn, YouTube, and Pinterest. So, technically, this purchase could be Google’s way of making a buck…
By Todd Haselton |
Yahoo’s former head of marketing Elisa Steele has joined Skype as the company’s chief marketing officer. Steele originally left her post at Yahoo back in December, where she worked under former CEO Carol Bartz, long before Marissa Mayer was named as the company’s new chief…
By Adriana Lee |
Got a Mac? You may not want to use it for making your next online hotel reservation. When popular travel site Orbitz saw that Mac users were spending $20–30 more on hotel bookings than PC users, it got an idea: Why not dish up more…
By Adriana Lee |
Remember that scene from Minority Report, when Tom Cruise walked into The Gap and was immediately addressed by a hologram? It seemed pretty far-fetched at the time, but a similar type of help actually just kicked off for travelers going through the New York City…
By Sage Lane |
As of this writing, it has been 682 days since Apple last refreshed the Mac Pro line. To many this is unsurprising. It is at the highest end of the Apple performance and cost spectrum, and provides an amount of power that most…
By Killian Bell |
Late last week, a coach-load of protestors dressed in black pulled up outside an Apple retail store in Sydney, Australia, and began chanting “Wake Up!” to employees and customers inside. They had signs that also read “Wake Up,” and the message was plastered onto the…
By Todd Haselton |
Microsoft on Monday announced that it has appointed Thom Gruhler as corporate vice president of Windows Phone Marketing. Before joining Microsoft’s team, Gruhler worked for McCann Worldgroup as the global managing partner of Telecom & Technology and as the global leader of McCann’s Verizon business.…
By Adriana Lee |
You’d think that, when it comes to finding local information, nothing can replace recommendations from friends and contacts, right? And yet, according to The Pew Internet & American Life Project, most people don’t turn to Twitter or Facebook for referrals to businesses. They do tap…
By Joey Davidson |
Yesterday, the Internet got a heaping helping of drama courtesy of one frustrated customer and the behavior of one PR and marketing “expert.” Paul Christoforo took the concept of even bad publicity being good publicity and completely ran off a cliff with it. You can…
By Joey Davidson |
And with that, our lunch plans for today have been made. Sure, it feels a little weird to actually be excited about promotional content in games, but at least the advertising was done with a full head of steam for this program. Basically, Subway has…
By Sage Lane |
Not so many years ago, a man named Howard Moskowitz fundamentally changed a very important industry. His name may not sound familiar, but I assure you that the impact he has had upon your life and mine has been profound. Howard is a psychophysicist, and…
By Joey Davidson |
The first Epic Mickey, developed by Junction Point lead by Warren Spector, released for the Wii exclusively in 2010. The game was meant to be Disney’s triumphant return to making quality gaming titles, rather than, frankly, drivel designed only to earn revenue. Spector and his…
