An Open Letter about Apple
Dear Everyone at Apple and Beyond,
As many may know, I am a big Apple fan. I have an iPhone, an iMac, a Powerbook, many iPods, and many other apple products around my house. I even take it as far to work for Darrad Services, a place that specializes in Apple products. I have stood by Apple in many a geeky hallway brawl and have always supported their decisions. Despite all of this, I am beginning to lose faith in my favorite company. A company that once was known as a rebellious grassroots company has now become the evil empire of electronics. The slide for them all started with the release of there most popular device; iPhone. Before the release of the super smartphone, Apple specialized in two thing. Making computers with great software was there focus with iPods in a close yet all together separate world. Apple had about 7% of total computer market share and was supported by a loyal following like myself. They had nothing to prove, and not enough power to push anyone around. They still breed innovation, but they did not force it. With the iPhone all of that changed. The device brought people something new and it took off. Quickly surpassing any other phone Apple had taken over a young market and changed it forever. With about 20 million new customers, Apples image as the underdog quickly changed. They used there market influence to change the way people used there phone and also used it to destroy smaller competition and pick fights with former giants. They went after Nokia for copyright infringement, set strict and unfair limits on the iPhone and how you could use it and began ruling there own iWorld. What at first just seemed too much power going to Apple’s head has become something so much worse. Even good old Ellen DeGeneres was targeted. After poking innocent fun at Apple’s iPhone commercial, Apple summoned there lawyer troop to inform Ellen that she shall not anger the great iGod or trouble would come (Im paraphrasing). Apple has now set its sights on Google, the true empire of the internet. Apple has unleashed a lawsuit against HTC, the maker of the Google Phone and has also began phasing out Google references slowly through its software.

Who does Apple think they are? I use the iPhone and love it but why are they attempting to take out every opponent or opposition that poses itself? Why must they do things that make them look like a giant iJerk? What’s wrong with good old competition? The iPhone has gone completely stale in the Smartphone world because of the lack of competition. The Mac seems to be on the back burner in many ways with Mac OS X sitting fairly unchanged. Then there is the iPad. Apple made the iPad as good (and no more) to sell tons of them to there blind followers. They did nothing revolutionary, going as far as to make sure you still had to by an iPhone and a Mac as iPad didn’t touch either niche (Good business, awful morals). Most of the time I support the odd moves Steve Jobs (Apple CEO) makes as they are business smart, but now its just a flaunt of brute strength and market control. I stand today disappointed. I hope Apple can come back to there roots while still growing but fear we have lost them to the likes of HP and dare I say it…… Microsoft.
Hey Apple: Leave the competition alone and start focusing on what matters, the customer.
Sincerely your loyal customer,
Logan Cooke
This article was written on a Mac using software made by Apple.
P.S- What Happened to Think Different?









