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Google’s Nexus lineup has always been a terrific showcase for pure Android. From the start, these devices have been important for developers and die-hard enthusiasts, but let’s be honest: the Nexus brand has never been desired the way a Note or iPhone has. Consumers just don’t know any better.

Slowly, surely, that’s begun to change. The Nexus brand has started to build an audience (albeit, a very small one) outside of elite tech circles. Today, “Nexus” is a name people actually associate with Google, and that’s a very big deal. Consumers who might normally purchase something from Samsung or HTC are now spending their money on Nexus devices, signaling a shift in the industry. People are seriously starting to take notice of the look and performance of pure Android.