It’s no easy task reviewing an iPhone. Apple isn’t like other phone makers and doesn’t create and launch several smartphone models throughout the year.
Instead, once per annum, Apple announces the new devices that it’s going to sell for the entire next 12 months. That’s it. It takes one shot a year, sits back and focuses on the next project on the table. Still, despite that approach, it manages to go toe-to-toe with Android makers that fire off several rounds each year.