News Corp.’s The Daily Launches
The Daily, News Corp.’s highly-anticipated iPad-exclusive newspaper launched at an event in New York City this morning. The daily paper will be delivered to subscribers digitally overnight, and will be run much like a traditional paper; with most stories published early in the day, however, some stories will be updated throughout the day, with the ability to push breaking news into the app as it warrants.
At the press event Rupert Murdoch said “Our aim is for The Daily to be the indispensable source for news, information, and entertainment.” The Daily offers quite a few tools to help meet that goal: 360-degree photos, HD video, and integrated Twitter feeds within stories. For instance, if you were reading a story about your favorite actor at the Oscars, you might be able to view a photo gallery of the event, watch HD video of the red carpet, and that actor’s Twitter feed might also be present in the story so you can hear the story directly from him or her.
Stories can be navigated through a carousel of sorts, much like cover view in iTunes. Some pages can also be played directly from the carousel. For instance, the reporter in this picture is actually talking, telling you about some of the stories of the day.
Stories can be shared from The Daily to Facebook, Twitter, or emailed to friends. You can also add your own text and audio comments to news stories you choose to share. All of the paper’s content will not be available online, however, stories that you share can be viewed by others, even if they’re not a Daily subscriber or on an iPad.
The Daily will be available in the App Store starting at 12pm EST today. The paper will be free for the next two weeks (thanks to Verizon), and will later be priced at $.99 a week ($.14 a day).
I can definitely see myself reading The Daily as a replacement for a traditional paper. Do any of you plan to be Daily readers?
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