Watch An iPad 2 Get Dunked In Hot Lava

iPhone and iPad cases are a dime a dozen these days, so what do you do if you’re a case maker and need to grab people’s attention? How about drop an iPad 2 into some hot lava?

ZooGue CEO Tim Angel took an iPad 2 to Hawaii and did just that. A video that appears to have been a promotional stunt for the company, and a way to advertise a “free case” promotion on its website. While definitely a stunt, it’s also pretty interesting to see what the iPad does when brought head-to-head with molten lava. Spoiler alert: The temperature of the lava sets off a heat warning on the iPad, and when placed directly in lava the tablet bursts into flames. There’s also no ZooGue products in the video at all – an interesting choice.

What do you think about the promotion? Does the video make you interested in ZooGue or its products?

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Emily has been obsessed with computers since the early 80s when she discovered she could play Ghostbusters on her father's Commodore 64. She currently owns more computers than she has rooms in her house, and has the high score on every Ms. PacMan arcade game she's ever encountered. You can follow her every magical move on Twitter @emily.