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Business

IFA Global Press Conference 2013: Consumer and Industry Trends
















Google Acquires Social Marketing Firm Wildfire

By Todd Haselton |

Social marketing firm Wildfire announced on Tuesday that it has been acquired by Google. Here’s the kicker, though: Wildfire helps firms advertise across various social networks, including Facebook, Twitter, LinkedIn, YouTube, and Pinterest. So, technically, this purchase could be Google’s way of making a buck…



Google Acquires Sparrow

By Mark Hearn |

Popular third-party email app Sparrow announced Friday that it has been acquired by Google. Details remain slim, but Sparrow’s CEO Dom Leca posted a brief letter explaining the acquisition. “Now we’re joining the Gmail team to accomplish a bigger vision — one that we think…







Microsoft in Talks to Buy Yammer

By Roy Choi |

Rumors are Microsoft is in talks to buy the social enterprise company Yammer, for a price of over $1 billion. Yammer isn’t your typical social networking company, rather than catering to a market for personal use, it caters to companies that use it as an…