spotify

Spotify, in a likely effort to stay competitive with Google Play Music, is going to begin rolling out video features to its mobile apps, The Wall Street Journal said Monday. Android users will get the new features first – again a hat tip toward the competition offered by Google on that platform – and will start to hit iOS devices beginning next week. Debut markets for Spotify’s video services include the United States, Germany, Sweden and the UK.

“We are at the end of a journey of testing,” Spotify VP Shiva Rajaraman told The Wall Street Journal. “We are going out effectively as planned. our goal was largely to get a wide breadth of content and experiment and test.”

Spotify isn’t going to dive right into music videos, which would probably be most compelling to its audience of music addicts. Instead, The Wall Street Journal said the company plans to start with “short clips,” and pointed to “snippets from Jimmy Kimmel Live. We presume there will be other content, too, like coverage from Spotify Presents concerts.

The service won’t launch in Spotify’s desktop apps. Android users can expect to start seeing video content later this week, and we hope there’s more compelling content than what The Wall Street Journal suggests.