Apple is expected to enter the wearable market with its iWatch as soon as this October. To date, however, smartwatches have been relatively fenced off to a community of early adopters and tech enthusiasts. So how will Apple buck that trend? Morgan Stanley’s Katy Huberty believes she’s found the answer.

In a recent note to investors, Huberty said she expects Apple to sell 30 million iWatch units during its first year on the market, on a par with the number of iPhones Apple sold when it first introduced the device. That would also generate an additional $9 billion in revenue, Huberty estimates, though that’s her most conservative figure. The analyst also says it’s possible Apple could sell 60 million iWatch units out of the gate — matching first year iPad sales. Huberty believes that the iWatch isn’t going to be successful only because its a smartwatch, but because of customer loyalty to Apple’s products, which she refers to as the “halo effect.”

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Apple’s iWatch may attract buyers based on its feature set alone. If it does indeed offer some of the most advanced fitness and health tracking sensors, and if it’s able to run its own set of apps, it may be the most powerful smartwatch to hit the market.

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Source Fortune