While BlackBerry’s squat Passport smartphone probably won’t win any beauty pageants, BlackBerry is pretty confident you’ll choose it over something from Apple and Samsung. And it has a big reason why.
In a post on BlackBerry’s website, the company argues the merits of the Passport’s design, saying “it’s hip to be square.” Don’t shoot the messenger; I’m just passing BlackBerry’s message on to you: the Galaxy S5, iPhone 5s and HTC One (M8) users of the world.
BlackBerry says the main reason the Passport is so short and stout is because it’s the optimum way to read content. Using discussions around “academic typology,” the company says the Passport is perfect for reading e-books, viewing documents and browsing the Web.
“No more worrying about portrait or landscape modes,” BlackBerry’s Matt Young shouts. “The Passport is like the IMAX of productivity, and you don’t have to sacrifice screen real estate, vertically or horizontally.”
Young then goes over a number of specific use-cases, most of them relating to business, to back up his argument that the Passport is more suited for your pocket. The Passport is no doubt for a niche market, but damn if BlackBerry will give that up. Along with its 4.5-inch screen, the Passport also features a full QWERTY keyboard.
Even though it might display content in accordance with “academic typology,” I’m not sure how it rates among “must have devices.” I can only imagine how this thing will look inside of a belt holster.