Mobile wallet app Isis has decided to rebrand itself. The decision was made in an attempt to distance itself from the extremist group ISIS, which is responsible for thousands of murders across Iraq and Syria.
“We have no interest in sharing a name with a group whose name has become synonymous with violence and our hearts go out to those who are suffering,” said Isis CEO Michael Abbott. “Changing a brand is never easy, but we know this is the right decision—for our company, our partners and our customers.”
Abbott didn’t say what name the company will go with just yet, but updates are expected to hit in the coming months. Doing a quick Google search, the Isis brand is now buried by reports of crimes perpetrated by the ISIS group.
Isis has been backed by some big-name companies, such as AT&T and Verizon, though it’s not exactly the dominating mobile payment platform. Still, all that hard work has been ruefully undone by a group with the same name. Isis pretty much had no choice but to move on.
“Our focus on delivering a great product and platform to our customers hasn’t changed,” Abbott said.