A recent crop of rumors have Google fans worried that the company could put an end to its Nexus program, which has been churning out high-quality low-cost unlocked devices for years, in favor of a new Android Silver brand. Thankfully that’s not the case, at least according to Android head of engineering Dave Burke.
In an interview with ReadWrite this week at Google I/O, Burke said there’s no reason to worry the Nexus program is on its last legs. He added that the company still plans to release a new Nexus device later this year with the launch of Android L. Whether that will be a new smartphone or a much-needed new tablet is unclear, though Google fans are already clamoring for both.
“You can’t build a platform in the abstract, you have to build a device (or devices),” he said. “So, I don’t think it [sic] can or will ever go away. And then, I think Nexus is also interesting in that it is a way of us explaining how we think Android should run. It is a statement, almost a statement of purity in some respects. I don’t see why we would ever turn away from that, it wouldn’t make sense.”
Burke also seemingly confirmed the existence of Android Silver, though he wouldn’t comment on the program beyond hinting that it’s likely to launch next year. Recent rumors suggest Android Silver will essentially be a list of specifications for high-end smartphones. The devices would then be sold by individual carriers.
With Android Silver, Nexus and the newly announced Android One program, Google may soon offer three separate programs to target the low-cost, mid-range and high-end markets. After letting individual hardware-makers dictate most of the Android market for years, the search giant appears to finally be taking control.