Amazon Kindle HDX 7-Games

Amazon is expected to unveil its much-hyped smartphone later this week, and today the company is touting its quickly growing Appstore ahead of Wednesday’s big announcement. In the past year Amazon’s app store has “nearly tripled,” and currently offers over 240,000 applications. That’s still no match for Apple’s App Store or Google Play though, which boast over one million apps each.

An independent IDC study commissioned by Amazon also revealed that Kindle Fire app developers make “at least as much money” as they would on competing mobile platforms, based on a survey of 360 application-makers. Amazon also offers a few competitive advantages, including direct access to its cloud computing platform and the ability to log into apps using Amazon account info. Overall, developers appear to be very happy creating apps for Kindle Fire devices, though the Appstore is still lagging behind the competition when it comes to variety of applications.

Amazon’s smartphone is expected to offer a unique 3D display and it’s possible we could see the company’s impressive Mayday customer support appear on the new device as well. Even so, Amazon’s limited app store could be a real issue if it wants to compete with Apple and Google in the mobile market. Microsoft’s faced a similar issue with Windows Phone after learning just how important app selection really is. Hopefully Amazon doesn’t make the same mistake.

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