Twitter - Social Media Analysis

Twitter chief operating officer Ali Rowghani is stepping down from his post at the company. Rowghani broke the news on Twitter, of course, where he wrote “Goodbye Twitter. It’s been an amazing ride, and I will cherish the memories.” The executive did not provide reason for his departure. These days it’s common for execs to move from one hot tech company to another — PayPal president David Marcus will soon leave for Facebook — but Re/Code suggests Rowghani doesn’t have something immediate lined up.

For the time being, Rowghani’s will remain at the social network as a “strategic advisor” to CEO Dick Costolo, but Re/Code says that Rowghani was likely pushed out for a number of reasons, including selling off stock in the company when it dipped and Rowghani’s “inability to spur growth and innovate” Twitter.

Twitter’s growth has slowed, and the company’s attempts to innovate with new products like Twitter #Music have failed. Apparently the firm still has a huge desire to purchase a streaming music company of its own, however, which could help resolve some of those issues. In comparison to rivals like Facebook — which has acquired major firms like WhatsApp and Instagram — Twitter does appear a bit stale.

Twitter said it does not plan to replace Rowghani, so now the growth problem falls on someone else’s shoulders.

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Source Re/Code