It seems every social network and messaging client on the planet wants to take market share from Snapchat. Apple’s iOS 8 has messages that self-destruct built-in, Tinder recently revealed a new fleeting message aspect to its service and, now, Facebook is about to take its own shot at Snapchat with a new application called Slingshot that appeared today but was quickly pulled.
Slingshot was published to the iTunes App Store momentarily. It lets you share videos, photos and messages with a single friend or a group of people. Facebook says you can “sling” this content, but that friends won’t be able to view what you’ve sent them until they “sling” content back to you. “To unlock new shots, first you have to sling something back, “Facebook explained, which means the conversation should live on forever — though the contents won’t. Once you receive a sling and send a message, photo or video back, the original sling is gone forever.
Facebook apparently didn’t mean to publish the app just yet, though, and quickly pulled it. “Earlier today, we accidentally released a version of Slingshot, a new app we’re working on,” the company told The Verge. “With Slingshot, you’ll be able to share everyday moments with lots of people at once. It’ll be ready soon and we’re excited for you to try it out.”