Google is already in the streaming music business with Google Play All Access Music, but it’s not sitting still – certainly not with Apple moving in on the turf with its Beats Electronics acquisition, and not with the popularity of Spotify, Pandora and iHeart Radio still stealing its potential customers. In an effort to make its service even more competitive, Google is looking to scoop up a New York City-based music company called Songza, the New York Post said Friday.
According to data from March, Google Play All Access has just a 3 percent chunk of the streaming music market in the United States. Spotify has a 6 percent share, iTunes Radio has an 8percent grasp, iHeratRadio has a 9percent slice, and Pandora has a lion’s share of the U.S. streaming music market with a 31 percent market share. Songza is relatively small with just 5.5 million active users, according to the New York Post, but its technology could help Google stand out. Songza has a feature called “Concierge” that provides “expert curated music” based on certain situations.
If you’re working in an office and want “safe for work” music, Songza will provide that. Maybe you want hip-hop for “chilling on the couch,” and Songza has that, too. If you want no lyrics, you can find curated playlists without lyrics and more. Or you can choose playlists based on your mood (there are dozens), the decade of music you prefer, genres and more. Beats Music and some other services have custom-curated playlists, too, and we love Spotify’s option to create and share your own, but this could help Google do a better job providing music that people want to listen to.
The New York Post said Google is only willing to spend about $15 million on Songza, and it’s unclear if the company will bite.