Apple’s buying spree continues. The firm just purchased Beats Electronics and has also allegedly snatched up a much smaller company called Spotsetter. The mobile app company, which previously published an app under the same name that allowed you to search for nearby places to eat, shop, explore and more, recently pulled its application from the app store and posted a message on its site announcing that it is now “closing down.”
So what’s Apple going to do with it? It seems more than likely the company will use Spotsetter’s technology to improve Apple Maps, which has been criticized since it launched and is largely viewed as being inferior to Google Maps. Apple Maps already tightly integrates Yelp into its system, but it doesn’t currently have any social element and lacks the huge pool of point-of-interest data that Google offers. A sushi restaurant right down the street from me, for example, still doesn’t appear in Apple Maps – with social data provided by Spotsetter, it’s possible that Apple will have new intelligence on restaurants and other points of interest.
If you used and enjoyed Spotsetter, chances are you won’t be able to use it ever again. “I’m announcing that we are closing down Spotsetter app,” the company said in a blog post almost a week ago. “We still have big dreams for personalized search for places and look forward to seeing great progress in this area. Thank you everyone for your support over the years.” The post does not confirm any acquisition by Apple.