YouTube and the popular video game streaming site Twitch have begun talks for a potential buyout.
Variety had reported earlier in the day through an anonymous source that said the deal is “imminent for $1 billion,” but the Wall Street Journal countered with “two people familiar with the matter” which stated that while “a deal isn’t “imminent,” “talks are at an early stage.”
Twitch also has considered raising additional funding instead of selling the company, according to one of the people.
Twitch was first founded in 2011 by Justin.tv founders Justin Kan and Emmett Shear for the sole purpose of streaming your gaming footage for the Internet to see and enjoy. Since then, its popularity has skyrocketed with traffic numbers reaching 45 million visitors and 1 million broadcasters joining a month.
2014 has been especially successful with huge events like the launch of Titanfall, which contributed 30% of all footage in its launch month and remains a huge game in its supported library, becoming an official streaming partner of E3, and conducting the insanely popular social experiment Twitch Plays Pokemon.
If the two can manage a deal, hopefully we’ll be able to clear the YouTube search engine of Let’s Play video games and put them all on Twitch. It’s getting harder and harder to find trailers and videos with all the space they take up.