The U.S. Federal Communications Commission (FCC) announced Monday that Sprint has agreed to pay $7.5 million to the U.S. Treasury after reaching out to consumers who had registered on the Do Not Call list. The FCC said it’s the largest settlement of its kind, and it’s likely so large because it’s the second time since 2011 that Sprint has been accused of telemarketing folks who have opted out. In 2011, Sprint paid a $400,000 fine for a similar complaint.
“We expect companies to respect the privacy of consumers who have opted out of marketing calls,” FCC’s Acting Chief of the Enforcement Bureau Travis LeBlanc said. “When a consumer tells a company to stop calling or texting with promotional pitches, that request must be honored. Today’s settlement leaves no question that protecting consumer privacy is a top enforcement priority.
In addition to the fine, the carrier also has to create a two-year plan for the FCC in which it shows it meets the FCC’s regulations for protecting consumers against the sort of marketing calls Sprint was making. That includes naming a compliance officer that will make sure Sprint continues to comply with the FCC’s orders, and initiating a training program for employees so that they don’t call folks who are on the Do Not Call List.